Select in your CRM a list of people to put under watch.
Could be a list of clients, a list of people involved in open opportunity, closed lost opportunities, leads having a persona or ICP score higher than x%
Creativity is the limit 🙂
Then, you define a frequency or a trigger, such as a bounced email, a sales call… for checking these peoples updates on Social networks.
At the minute Enrich-CRM is triggered and detects that a contact is no longer working at the company associated with him in your CRM you will be notified and the contact will be associated to the new company.
Company and contact fields will be updated so you can run your scoring and take actions accordingly