Clearbit vs ZoomInfo
Clearbit no longer exists as a standalone product — it’s now HubSpot Breeze Intelligence, locked to HubSpot Enterprise. ZoomInfo is the enterprise incumbent with documented GDPR issues and steep pricing. For many teams, neither is the right answer.
Context: Clearbit was acquired by HubSpot in November 2023
Clearbit’s standalone product has been progressively deprecated and rebranded as HubSpot Breeze Intelligence. Former Clearbit customers report reduced match rates and narrowing EU coverage post-acquisition. It is now only available within HubSpot Marketing Hub Pro ($890/month) or Enterprise ($3,600/month).
Choose Clearbit/Breeze if…
- You’re already paying for HubSpot Marketing Hub Pro or Enterprise
- A single-vendor HubSpot-only stack is strategically important
- Form shortening and buyer intent inside HubSpot are your primary needs
Choose ZoomInfo if…
- You have enterprise budget ($15k–$30k+/year) and need org charts
- You need the broadest possible coverage for US enterprise accounts
- Technographic intelligence and buying committee mapping are core needs
Clearbit vs ZoomInfo — Feature comparison
| Feature | Clearbit / Breeze | ZoomInfo |
|---|---|---|
| Product status | Deprecated standalone — HubSpot Breeze only | Active, enterprise-focused |
| Requires HubSpot Pro/Enterprise | Yes — $890/month minimum | No — standalone |
| Database size / coverage | Narrowing post-acquisition | 300M+ profiles — broadest coverage |
| EU data coverage | Declining — reduced EU match rates | Available but GDPR risk |
| Org charts / buying committees | No | Yes |
| Technographic data | Basic | Yes |
| GDPR compliance | US-based, GDPR claimed | Formally flagged by EU regulators |
| Clay / Make / API | No — HubSpot only | Limited |
| Annual contract required | Yes — HubSpot subscription | Yes — 1–3 year typical |
| Starting price | Bundled in HubSpot Pro ($890/month) | $15,000–$30,000+/year |
Why most teams are looking for something different
Clearbit’s deprecation as a standalone product has pushed thousands of teams to look for alternatives. ZoomInfo is the obvious next step — but it comes with $15k+/year pricing, annual lock-in, notoriously aggressive sales tactics, and EU regulatory risk. For teams under 100 people, it’s frequently overkill.
The core need — real-time company and contact enrichment that integrates with the CRM, without being locked into a single platform — is what both tools fail to deliver cleanly for most mid-market teams.
The EU GDPR problem affects both
Clearbit is US-based. ZoomInfo has been formally flagged by multiple EU data protection authorities. Both create compliance concerns for EU-based companies or those handling EU customer data. As GDPR enforcement becomes more rigorous, this risk grows — particularly for companies in fintech, healthcare, or legal that face DPO review of every sub-processor in their data chain.
Enrich-CRM — what Clearbit was, rebuilt for real-time
Enrich-CRM fills the gap: a focused B2B enrichment platform that works natively with HubSpot (all plans), Clay, Salesforce, Zapier, Make, n8n, CSV, and API. Real-time lookups via a proprietary LLM on AWS EU Paris — no US AI dependency, no database staleness, data processed in memory and never stored.
250+ company datapoints, 50+ contact datapoints, job change detection, intent signals. From €29/month, 100 free credits, no contract. Full DPA and Trust Center at enrich-crm.com/en/trust.