Last updated: March 2026
Enrich-CRM vs Lusha
Lusha is a popular Chrome extension for finding contact details on LinkedIn. Enrich-CRM is a full CRM enrichment platform with 250+ datapoints, job change detection, intent signals, and native HubSpot integration.
Enrich-CRM — full CRM enrichment platform
Lusha — LinkedIn contact finder, easy entry-level
Choose Enrich-CRM if…
- You want to enrich your entire CRM — not one contact at a time
- You need 250+ company datapoints, not just email & phone
- You need job change alerts and intent signals to trigger actions
- You use HubSpot, Clay, Make, or Zapier
- You want API access and batch CSV enrichment
Choose Lusha if…
- You mainly need to find email/phone for LinkedIn profiles
- You’re an individual SDR or recruiter doing manual research
- You want a simple Chrome extension with minimal setup
Feature comparison
| Feature | Enrich-CRM | Lusha |
|---|---|---|
| Primary use case | Full CRM enrichment platform | Contact detail finder (LinkedIn) |
| Data freshness | Real-time — live lookups | Database — community-sourced |
| Company datapoints | 250+ | About 20 (basic firmographics) |
| Contact datapoints | 50+ | About 10 (email, phone, title) |
| HubSpot native integration | Yes — bi-directional enrichment | Basic push to HubSpot |
| Bulk CRM enrichment | Yes — full CRM sweep | No — one contact at a time |
| Job change detection | Yes — continuous monitoring | No |
| Buying intent signals | Yes | No |
| API access | Yes | Limited |
| Clay / Make / Zapier | Yes | No |
| CSV batch enrichment | Yes | Limited export |
| GDPR / EU data residency | Yes — AWS EU Paris | Basic GDPR, US-based |
| Free plan | Yes — 100 credits/month | Yes — 5 credits/month |
| Starting price | From €29/month | From ~$29/month (limited credits) |
🔍 Contact finder vs CRM enrichment platform
Lusha is optimized for a specific workflow: you’re on a LinkedIn profile, you click the extension, and you get an email address and phone number. For individual SDRs doing manual research, it’s fast and convenient. But it works profile-by-profile — there’s no way to enrich your entire CRM in bulk.
Enrich-CRM solves a different problem: you have thousands of contacts already in your CRM and you want to enrich them all with 250+ company and 50+ contact datapoints — automatically, in real-time, and continuously. Via HubSpot, Clay, API, CSV, or any workflow tool. This is a fundamentally different scale and use case.
🔄 Continuous freshness vs one-time lookup
When you look someone up on Lusha, you get a snapshot. That snapshot becomes stale the next time they change jobs, get promoted, or the company gets acquired — which happens to 20–30% of B2B contacts every year. On a 10,000-contact CRM, that’s 2,000–3,000 records going stale annually. Lusha has no mechanism to alert you when this happens.
Enrich-CRM’s job change detection monitors your CRM contacts continuously. When someone changes roles, the record updates automatically and can trigger HubSpot workflows, notify your team, or feed into Clay sequences — before your competitors notice the move.
⚙️ How Enrich-CRM enrichment works
Send identifiers (email, LinkedIn URL, domain…). A proprietary LLM — running on AWS EU Paris, no OpenAI dependency — queries SERP on EU servers, visits public pages in logged-out mode, extracts data in memory, returns structured results. Nothing stored. Cost from ~€0.037 per enrichment (Growth plan).
This is the same legal posture as a researcher manually reading a LinkedIn profile — combined with the scale of automated batch enrichment. Full DPA and Trust Center documentation at enrich-crm.com/en/trust.
🚀 For teams that have outgrown Lusha
Many teams start with Lusha for individual lookup, then hit a ceiling: they want to enrich the whole CRM, set up automated workflows, or use enrichment data inside Clay or Make pipelines. Enrich-CRM is the natural next step — familiar credits model, but at CRM-wide scale with real-time data, job change alerts, and intent signals built in.
Beyond contact finding — enrich your entire CRM
250+ datapoints, job change detection, intent signals, HubSpot native. Start free with 100 credits/month.