Enrich-CRM for SaaS

Know your trial user
before they churn.

Enrich every trial signup with company size, tech stack, funding stage, and job title. Score ICP fit instantly. Alert your team when a champion leaves. All in real time.

4 enrichment use cases for SaaS teams

From trial to renewal — enrichment at every stage of the SaaS customer lifecycle.

USE CASE 01

Trial signup enrichment

Enrich every trial user at sign-up: company size, industry, tech stack, funding stage, LinkedIn URL. Route high-ICP trials to sales. Let low-ICP users self-serve.

→ What you learn:
employees: 127
funding: “Series A ($8M)“
tech_stack: [“HubSpot”, “Segment”, “Stripe”]
icp_score: 92/100
USE CASE 02

ICP scoring in HubSpot/Salesforce

Combine enriched data with your ICP criteria. Score every contact automatically. Prioritize sales outreach on the accounts most likely to convert and expand.

ICP Score formula example:
  • Company size 50–500: +30pts
  • Uses HubSpot/Salesforce: +25pts
  • Series A/B: +20pts
  • Head of Sales title: +15pts
  • EMEA region: +10pts
USE CASE 03

Job change detection & churn prevention

Monitor your champions. When your main contact leaves, you get an alert before the account goes dark. Re-engage the new decision-maker before a competitor does.

⚡ Alert triggered:
Marc Dupont (Champion, Acme Corp)
→ New role: VP Operations at TechCorp
→ Action: Create new contact, re-engage deal
USE CASE 04

Expansion signals from existing customers

Monitor your customers for growth signals: funding rounds, team growth, new offices. Trigger expansion plays when signals indicate a customer is ready to upgrade.

📈 Expansion signal:
Globex Corp (customer since 2025)
→ employees grew from 45 to 120
→ Raised Series B ($15M)
→ Action: Schedule expansion call

Connects with your SaaS stack

HubSpot
Native certified integration
Salesforce
Via Zapier / API
Clay
Native provider
Segment
Via webhook or API
Zapier
No-code automation
Make
Complex scenarios
n8n
Self-hosted option
REST API
Any stack

Stop flying blind on your trial users

Free plan — 100 credits/month. No card required. Enrich your first 100 trial signups and see the ICP distribution.

Get started free

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