Last updated: March 2026
Enrich-CRM vs Cognism
Cognism is built for GDPR-compliant contact prospecting with phone-verified data. Enrich-CRM is built for enriching and keeping your existing CRM records fresh with real-time signals. Two complementary tools, different primary use cases.
Enrich-CRM — CRM enrichment, real-time, signals
Cognism — phone-verified prospecting, GDPR-first
Choose Enrich-CRM if…
- You want to enrich existing CRM contacts at scale
- You use HubSpot and want data written back to CRM fields natively
- You need job change alerts and buying intent signals
- You use Clay, Make, Zapier, or API workflows
- You want affordable, month-to-month credits pricing
Choose Cognism if…
- You run cold calling campaigns and need phone-verified numbers
- You need mobile / direct dial numbers verified against do-not-call lists
- You’re building prospect lists in new markets, especially in the UK/Europe
- Compliance with TPS/CTPS and DNC registries is critical
Feature comparison
| Feature | Enrich-CRM | Cognism |
|---|---|---|
| Primary use case | CRM enrichment & signals | Contact prospecting & phone data |
| Data freshness | Real-time — live lookups | Database — human-verified batches |
| Company datapoints | 250+ | Medium-High |
| Phone-verified mobile numbers | Not a focus | Yes — Diamond Data® verified |
| HubSpot native integration | Yes — all HubSpot plans | Via marketplace app |
| Job change detection | Yes — continuous monitoring | Limited |
| Buying intent signals | Yes | Basic |
| API access | Yes | Yes |
| Clay / Make / Zapier | Yes | Limited |
| GDPR / DNC compliance | Yes — AWS EU Paris, B2B only | Yes — strong GDPR focus, TPS/CTPS checked |
| Free plan | Yes — 100 credits/month | No |
| Starting price | From €29/month | Mid-market ($200–$1,000/month+) |
📞 Phone prospecting vs CRM enrichment
Cognism’s standout feature is Diamond Data: phone-verified mobile numbers checked against do-not-call registries in the UK and EU. For sales teams running cold calling campaigns, this is a genuine differentiator — particularly for reaching decision-makers in regulated sectors where mobile verification matters.
Enrich-CRM focuses on a different problem: keeping your existing CRM records complete, fresh, and signaled. 20–30% of B2B contacts change roles every year — on a 10,000-contact base, that’s 2,000–3,000 people no longer reachable at the same position. Enrich-CRM detects these changes continuously and updates your CRM records automatically, so you catch former champions who are now decision-makers at new companies.
🔌 CRM integration depth
Cognism connects to HubSpot via a marketplace app to push contacts from Cognism into your CRM. It’s primarily a contact discovery workflow, not a continuous enrichment loop running on your existing database.
Enrich-CRM’s CRM Connector plan is built around continuous, bi-directional HubSpot enrichment: data writes back to mapped CRM fields, job changes update records automatically, and intent signals trigger workflows — without leaving HubSpot. New contacts enriched on creation, existing contacts re-enriched on schedule.
⚙️ How Enrich-CRM enrichment works
You send identifiers (email, LinkedIn URL, domain…). A proprietary LLM — not OpenAI, not Anthropic — runs SERP queries on EU servers, visits public pages in logged-out mode, extracts data in memory, and returns a structured result. Nothing stored post-enrichment.
Both Enrich-CRM and Cognism are GDPR-first — but with a key technical difference: Enrich-CRM processes data in-memory and discards it immediately, while Cognism stores a database of contact records. Enrich-CRM’s Trust Center includes the DPA, sub-processor list, and EU AI Act classification.
💶 Pricing & flexibility
Cognism requires negotiated contracts — no transparent public pricing. Typical contracts are in the $200–$1,000+/month range depending on team size and feature tier, often with annual commitment.
Enrich-CRM publishes all prices: free plan with 100 credits/month, Growth from €29/month, CRM Connector from €75/month. Credits-based, month-to-month, no lock-in. Cost per enrichment from ~€0.037 at Growth volume.
Try Enrich-CRM free
100 credits/month, no credit card. Real-time CRM enrichment with job change detection and intent signals.