Enrich-CRM vs FullContact

FullContact focuses on cross-channel identity resolution — matching fragmented contact data across digital touchpoints. Enrich-CRM focuses on B2B CRM enrichment with real-time company and contact data, job change detection, and HubSpot-native workflows.

Enrich-CRM — B2B CRM enrichment, signals, HubSpot-nativeFullContact — cross-channel identity resolution

Choose Enrich-CRM if…

You’re focused on B2B enrichment — company data, job titles, firmographics
You use HubSpot and want enrichment to write directly to CRM fields
You need job change detection and buying intent signals
You want transparent, accessible pricing from €29/month

Choose FullContact if…

You need to match identities across channels (email ↔ social ↔ device)
You run B2C or mixed B2B/B2C with cross-channel marketing needs
Social profile enrichment is a core requirement

Feature comparison

Feature	Enrich-CRM	FullContact
Primary focus	B2B CRM enrichment & signals	Cross-channel identity resolution
Data freshness	Real-time live lookups	Aggregated from multiple sources
Company datapoints	250+	Medium (focus on identity/social)
Social profile matching	Available	Yes — core strength
HubSpot native integration	Yes — all plans	API integration
Job change detection	Yes — continuous monitoring	Contact updates
Buying intent signals	Yes	No
Clay / Make / Zapier	Yes	API-based
B2C use case	B2B only	Yes — B2B and B2C
GDPR / EU residency	Yes — AWS EU Paris	GDPR compliant
Free plan	Yes — 100 credits/month	No
Starting price	From €29/month	$200+/month

🔍 B2B enrichment vs identity resolution: different problems

FullContact is excellent at solving the identity problem: a user submits an email address, and FullContact returns their social profiles, demographic data, and cross-channel identity graph. This is valuable for B2C companies doing audience enrichment or personalization at scale.

Enrich-CRM solves a B2B-specific problem: enriching company records with 250+ firmographic datapoints, continuously monitoring for job changes, and surfacing buying intent signals. 20–30% of B2B contacts change roles every year — Enrich-CRM detects these changes and updates CRM records automatically, something FullContact’s identity graph doesn’t address. If your team is in sales, RevOps, or B2B marketing, Enrich-CRM maps directly to your workflow.

⚙️ How Enrich-CRM enrichment works

Send identifiers you own (email, LinkedIn URL, domain…). A proprietary LLM — not OpenAI, not Anthropic, built in-house — queries Google SERP on EU servers, visits public pages in logged-out mode, extracts and standardizes data entirely in memory, returns a structured result. Nothing stored post-enrichment.

100% EU pipeline on AWS Paris. Cost from ~€0.037/enrichment. Works via HubSpot, Clay, Salesforce, Zapier, Make, n8n, CSV, or direct API. Full compliance documentation at our Trust Center.

Frequently asked questions

What’s the difference between Enrich-CRM and FullContact?

FullContact focuses on cross-channel identity resolution — matching fragmented contact data (email, social profiles, device IDs) across digital touchpoints, primarily for B2C and mixed B2B/B2C use cases. Enrich-CRM focuses on B2B CRM enrichment: 250+ real-time company datapoints, continuous job change detection, buying intent signals, and native HubSpot workflows. They solve related but different problems.

Is FullContact built for B2B CRM enrichment?

Not primarily. FullContact’s core strength is social profile matching and identity resolution across channels, which serves B2C and mixed B2B/B2C use cases well. It offers contact updates via API, but not continuous job change detection or buying intent signals — both core to Enrich-CRM. If your priority is keeping B2B CRM records (company data, job titles, firmographics) fresh, Enrich-CRM is purpose-built for that.

Can Enrich-CRM and FullContact be used together?

Yes, since they address different problems. Teams that need cross-channel identity matching (email ↔ social ↔ device) for B2C or mixed audiences can use FullContact for that, while using Enrich-CRM to keep B2B CRM records — company data, job titles, job change signals — accurate over time. Enrich-CRM integrates via HubSpot, Clay, Salesforce, Zapier, Make, n8n, CSV, or direct API.

Which is better for B2B sales teams?

For sales, RevOps, or B2B marketing teams, Enrich-CRM maps more directly to the workflow: HubSpot-native integration (all plans), continuous job change detection, and buying intent signals — none of which are FullContact’s focus. FullContact is stronger for B2C or mixed audience use cases where social profile enrichment and cross-channel identity resolution are the priority.

How does pricing compare between Enrich-CRM and FullContact?

FullContact starts at $200+/month with no free plan. Enrich-CRM starts from €29/month, and a free plan with 100 credits/month is available with no credit card required — making it more accessible for teams evaluating enrichment quality before committing to a paid plan.

Built for B2B CRM enrichment

250+ company datapoints, job change monitoring, intent signals, HubSpot-native. Start free.

Start free — 100 credits/month CRM enrichment use cases