Last updated: March 2026
Enrich-CRM vs FullContact
FullContact focuses on cross-channel identity resolution — matching fragmented contact data across digital touchpoints. Enrich-CRM focuses on B2B CRM enrichment with real-time company and contact data, job change detection, and HubSpot-native workflows.
Choose Enrich-CRM if…
- You’re focused on B2B enrichment — company data, job titles, firmographics
- You use HubSpot and want enrichment to write directly to CRM fields
- You need job change detection and buying intent signals
- You want transparent, accessible pricing from €29/month
Choose FullContact if…
- You need to match identities across channels (email ↔ social ↔ device)
- You run B2C or mixed B2B/B2C with cross-channel marketing needs
- Social profile enrichment is a core requirement
Feature comparison
| Feature | Enrich-CRM | FullContact |
|---|---|---|
| Primary focus | B2B CRM enrichment & signals | Cross-channel identity resolution |
| Data freshness | Real-time live lookups | Aggregated from multiple sources |
| Company datapoints | 250+ | Medium (focus on identity/social) |
| Social profile matching | Available | Yes — core strength |
| HubSpot native integration | Yes — all plans | API integration |
| Job change detection | Yes — continuous monitoring | Contact updates |
| Buying intent signals | Yes | No |
| Clay / Make / Zapier | Yes | API-based |
| B2C use case | B2B only | Yes — B2B and B2C |
| GDPR / EU residency | Yes — AWS EU Paris | GDPR compliant |
| Free plan | Yes — 100 credits/month | No |
| Starting price | From €29/month | $200+/month |
🔍 B2B enrichment vs identity resolution: different problems
FullContact is excellent at solving the identity problem: a user submits an email address, and FullContact returns their social profiles, demographic data, and cross-channel identity graph. This is valuable for B2C companies doing audience enrichment or personalization at scale.
Enrich-CRM solves a B2B-specific problem: enriching company records with 250+ firmographic datapoints, continuously monitoring for job changes, and surfacing buying intent signals. 20–30% of B2B contacts change roles every year — Enrich-CRM detects these changes and updates CRM records automatically, something FullContact’s identity graph doesn’t address. If your team is in sales, RevOps, or B2B marketing, Enrich-CRM maps directly to your workflow.
⚙️ How Enrich-CRM enrichment works
Send identifiers you own (email, LinkedIn URL, domain…). A proprietary LLM — not OpenAI, not Anthropic, built in-house — queries Google SERP on EU servers, visits public pages in logged-out mode, extracts and standardizes data entirely in memory, returns a structured result. Nothing stored post-enrichment.
100% EU pipeline on AWS Paris. Cost from ~€0.037/enrichment. Works via HubSpot, Clay, Salesforce, Zapier, Make, n8n, CSV, or direct API. Full compliance documentation at our Trust Center.
Built for B2B CRM enrichment
250+ company datapoints, job change monitoring, intent signals, HubSpot-native. Start free.