Last updated: March 2026
Enrich-CRM vs People Data Labs
People Data Labs (PDL) is a raw data API with 3B+ person profiles — built for developers and data teams. Enrich-CRM is built for sales and RevOps teams who want workflow-ready enrichment without building custom data pipelines.
Choose Enrich-CRM if…
- You’re a sales or RevOps team, not a data engineering team
- You want enrichment to write back into HubSpot fields automatically
- You need job change detection and intent signals out of the box
- You want Clay, Make, Zapier integrations without custom code
Choose People Data Labs if…
- You have a data engineering team building custom pipelines
- You need massive scale — billions of raw person/company records via API
- You’re building a product that embeds data enrichment into your own app
Feature comparison
| Feature | Enrich-CRM | People Data Labs |
|---|---|---|
| Target user | Sales, RevOps, marketers | Developers, data engineers |
| Data coverage | 250+ company + 50+ contact datapoints | 3B+ person profiles, 18B+ data points |
| Data freshness | Real-time live lookups | Aggregated — refreshed periodically |
| HubSpot native integration | Yes — field mapping, bi-directional | No — you build it yourself |
| No-code setup | Yes | No — API-only, requires dev work |
| Clay / Make / Zapier | Yes | Via API |
| Job change detection | Yes | No |
| Buying intent signals | Yes | No |
| GDPR / EU residency | Yes — AWS EU Paris | GDPR / CCPA tools |
| Free plan | Yes — 100 credits/month | Free tier (limited API calls) |
| Starting price | From €29/month | $200+/month (mid-market API tiers) |
🛠️ Raw API vs ready-to-use enrichment
PDL is designed for builders: you get a powerful API with 3B+ profiles and normalize, route, and store the data yourself. This flexibility is exactly what data engineering teams need — but it also means you write the code, maintain the pipeline, map fields to your CRM, handle schema changes, and own the GDPR compliance posture of that custom pipeline.
Teams that build in-house enrichment typically hit predictable walls: SERP structures change, LinkedIn blocks scrapers, LLM prompt engineering requires constant tuning, and there’s no SLA. When it breaks, a senior engineer has to drop everything to fix it. At €29/month, Enrich-CRM costs less than an hour of senior engineering time.
Enrich-CRM is plug-and-play: connect to HubSpot in minutes, define field mappings in the UI, and enrichment starts immediately. No engineering required.
🔄 Enrichment beyond raw data
PDL provides data at rest — you query a profile and get back what’s in the database. 20–30% of B2B contacts change roles every year — PDL’s database doesn’t proactively alert you when your contacts move. You need to re-query periodically and reconcile the delta yourself.
Enrich-CRM continuously monitors for job changes and buying signals, pushing updates to your CRM automatically. This turns enrichment from a one-time action into an ongoing data quality layer — without any engineering maintenance.
⚙️ How Enrich-CRM enrichment works
Send identifiers you own (email, LinkedIn URL, domain…). A proprietary LLM — not OpenAI, not Anthropic, built in-house — queries Google SERP on EU servers, visits public pages in logged-out mode, extracts and standardizes data in memory, returns a structured result. Nothing written to disk.
Unlike PDL’s aggregated database, every Enrich-CRM lookup queries current sources — data reflects what’s true today. Full GDPR documentation at our Trust Center, including DPA and sub-processor list (all EU-based enrichment pipeline).
Enrichment without the engineering overhead
CRM-native, real-time, with signals. Start free — no dev team needed.