How credit works and manage them
Competitive price. Simple pricing. Flexible plans. If you've ever looked at your CRM and thought: We're spending a ton in HubSpot and every reporting is
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Competitive price.
Simple pricing.
Flexible plans.
If you've ever looked at your CRM and thought:
"We're spending a ton in HubSpot and every reporting is broken since fields are empty or data is outdated."
Yeah we know fortunately your team is not alone.
Most teams don't struggle because they chose the wrong CRM.
They struggle because data enrichment tools are either too expensive, too rigid, or both.
That's exactly where Enrich CRM pricing stands out.
This guide walks you through:
- How Enrich-CRM pricing really works
- The difference between Free, Growth, and CRM Connector plans
- How credits are calculated (and how to manage them safely)
- Why the annual plan makes sense for most teams
- And how Enrich-CRM compares to ZoomInfo, Clay, and Apollo (honest comparison)
Let's break it down 👇
Why Enrich-CRM Pricing Is Different (And More Flexible)
Most enrichment tools force you into:
- Per-seat pricing
- Annual contracts
- Features you don't actually need
Enrich-CRM does the opposite.
Instead of asking "how many users?", it asks:
"What do you actually want to enrich?"
That's why Enrich-CRM plans are built around usage and workflows, not headcount.
Teams can choose a plan based on:
- Whether they use HubSpot or not
- Whether they need live CRM enrichment or bulk enrichment
- Whether they want automation or just enrichment credits
Enrich-CRM Plans Explained (Free, Growth & CRM Connector)
Free Plan — Everything You Need to Start (Yes, Really)
The Free plan is surprisingly powerful.
It includes:
- ✅ Same features as CRM Connector
- ✅ HubSpot integration
- ✅ Live enrichment for new companies
- ✅ Manual enrichment for existing ones
- ✅ 22 FREE firmographics data points
- ✅ 100 credits per month
The only limitation? Monthly credit volume.
This plan is perfect if:
- You want to test live enrichment in real conditions
- You mainly enrich companies, not contacts
- You want zero risk before scaling
👉 Important: Firmographics (company-level enrichment) are 100% free — even on the Free plan.
Growth Plan — No CRM, Pure Enrichment Power
This is where many teams get confused — so let's be crystal clear.
The Growth plan does NOT include HubSpot integration.
And that's intentional.
The Growth plan is ideal if:
- You want bulk enrichment
- You don't want to connect a CRM
- You work with CSVs, files, or API workflows
- You enrich data before importing it anywhere
What you get:
- 🚀 More monthly credits
- 🚫 No HubSpot connector
- 💡 Full flexibility for non-CRM workflows
👉 If your team uses Enrich-CRM as a standalone enrichment engine, Growth is often the best deal.
| Credits | Price |
|---|---|
| 1,000/monthly | 29 € |
| 2,500/monthly | 65 € |
| 5,000/monthly | 120 € |
| 12,000/yearly | 290 € |
| 30,000/yearly | 650 € |
| 60,000/yearly | 1200 € |
CRM Connector (Pro) — Full Automation for HubSpot Teams
This is the most popular plan — and for good reason.
It's designed for teams who want:
- Live enrichment inside HubSpot
- Workflow automation
- Job change detection
- Contact + company enrichment at scale
Includes:
- HubSpot integration
- Automated workflows
- Job change detection
- Priority support
- Higher monthly or annual credit volume
👉 If HubSpot is your source of truth, this is the plan that keeps it clean automatically.
| Credits | Price |
|---|---|
| 1,700/monthly | 75 € |
| 4,000/monthly | 150 € |
| 10,000/monthly | 300 € |
| 20,000/yearly | 750 € |
| 48,000/yearly | 1500 € |
| 120,000/yearly | 3000 € |
What Are Credits (And What They're NOT)
Credits are simple — but often misunderstood.
How Credits Actually Work
- 1 credit = 1 enrichment action
- 1 company = 1 credit
- 1 contact = 1 credit
That's it.
What Many Teams Miss
Credits are not charged per datapoint.
You choose groups of properties, such as:
- Contact data
- Tech stack
- Finance
- Job information
- Email finder
👉 Each group costs 1 credit — no matter how many fields are inside it.
This makes credit usage predictable and easy to manage.
Firmographics Are 100% Free (Yes, Forever)
One of Enrich-CRM's most underrated advantages:
Company-level firmographics are free for all plans — paid or free.
That includes:
- Industry
- Company size
- Headquarters location
- Website
- Employee range
You get real company intelligence without spending credits.
Monthly vs Annual Plans: What Changes?
Monthly Plans
- Credits reset every billing cycle
- Unused credits do not roll over
- Best for steady, predictable usage
Annual Plans
- 12× monthly credits upfront
- Available on day 1
- ~15% cheaper than monthly billing
Annual plans are perfect if:
- You want to enrich a large database quickly
- You're migrating or cleaning a CRM
- You want predictable costs and savings
What Happens If You Run Out of Credits?
Nothing breaks.
- Enrichment pauses automatically
- Your data stays intact
- You can upgrade or buy more credits anytime
No data loss.
No surprises.


Will Enrich-CRM Overwrite My HubSpot Data?
Short answer: No.
Never by default.
- Existing data is protected
- Only empty fields are enriched
- Manual data stays untouched
This prevents accidental overwrites and keeps historical context intact.
How Fast Can You Get Started?
- Free plan: Instant — connect HubSpot and enrichment starts
- Pro plan: Includes 1:1 onboarding to set workflows correctly
No complex setup.
No consultants required.
Why Teams Choose Enrich-CRM
- No per-seat pricing
- No forced annual contracts
- Free Firmographics
- Flexible plans based on usage, not headcount
For SMBs and modern RevOps teams, it's simply more efficient.
Final Thoughts
Enrich-CRM pricing isn't about locking you in.
It's about letting teams choose:
- The right level of automation
- The right enrichment volume
- The right budget
Whether you're cleaning a CRM, enriching leads in bulk, or keeping HubSpot accurate in real time — there's a plan that fits without overpaying.