Clay vs Clearbit (Breeze Intelligence)
Clay focuses on workflow automation and multi-source enrichment orchestration. Clearbit (Breeze Intelligence) is built for crm enrichment inside hubspot enterprise. Different tools, different use cases — here's how they compare.
Choose Clay if…
- You want to orchestrate enrichment from multiple sources in one place
- You're comfortable with no-code/low-code workflow building
- You need highly customizable enrichment waterfalls
Choose Clearbit (Breeze Intelligence) if…
- You're already on HubSpot Marketing Hub Pro or Enterprise
- A single-vendor HubSpot-only stack is strategically preferred
- You need form shortening and buyer intent natively inside HubSpot
Clay vs Clearbit (Breeze Intelligence) — Feature comparison
| Feature | Clay | Clearbit (Breeze Intelligence) |
|---|---|---|
| Category | Data API / Marketplace | CRM enrichment |
| Primary use case | Workflow automation and multi-source enrichment orchestration | CRM enrichment inside HubSpot Enterprise |
| Data freshness | Real-time — live lookups | Database — periodic refresh |
| Data depth | Variable | High |
| GDPR compliance | Limited , US infra | Claimed , US infra |
| Pricing tier | From $149/month | Bundled in HubSpot Pro ($890/month+) |
| Free plan | No | No |
Different tools for different jobs
Clay is built for workflow automation and multi-source enrichment orchestration. Clay is a workflow automation platform that orchestrates data enrichment from 100+ sources including LinkedIn, Apollo, Clearbit, and custom waterfalls.
Clearbit (Breeze Intelligence) serves a different purpose: crm enrichment inside hubspot enterprise. Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence. It now exclusively enriches HubSpot contacts within Marketing Hub Pro/Enterprise tiers.
💶 Pricing comparison
Clay (From $149/month) is significantly more accessible than Clearbit (Breeze Intelligence) at Bundled in HubSpot Pro ($890/month+).
20–30% of B2B contacts change roles every year. Neither Clay nor Clearbit (Breeze Intelligence) is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Neither Clay nor Clearbit (Breeze Intelligence) has a particularly strong GDPR documentation posture — both rely on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Related comparisons
Frequently asked questions
Which is better, Clay or Clearbit (Breeze Intelligence)?
Clay and Clearbit (Breeze Intelligence) target different use cases. Clay focuses on workflow automation and multi-source enrichment orchestration, while Clearbit (Breeze Intelligence) is built for crm enrichment inside hubspot enterprise. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do Clay and Clearbit (Breeze Intelligence) compare on pricing?
Clay is priced at From $149/month. Clearbit (Breeze Intelligence) is priced at Bundled in HubSpot Pro ($890/month+). Clay is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do Clay and Clearbit (Breeze Intelligence) integrate with HubSpot?
Clay HubSpot integration: basic sync possible. Clearbit (Breeze Intelligence) HubSpot integration: native integration available. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both Clay and Clearbit (Breeze Intelligence)?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Clay and Clearbit (Breeze Intelligence) are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.