Clay vs People Data Labs
Both are data api / marketplace tools with different strengths. Here's an honest comparison to help you choose.
Choose Clay if…
- You want to orchestrate enrichment from multiple sources in one place
- You're comfortable with no-code/low-code workflow building
- You need highly customizable enrichment waterfalls
Choose People Data Labs if…
- You have a data engineering team that can build custom pipelines
- You need the largest possible raw dataset for ML or identity resolution
- You're building a product that requires bulk person data at scale
Clay vs People Data Labs — Feature comparison
| Feature | Clay | People Data Labs |
|---|---|---|
| Category | Data API / Marketplace | Data API / Marketplace |
| Primary use case | Workflow automation and multi-source enrichment orchestration | Large-scale B2B data API for developers and data teams |
| Data freshness | Real-time — live lookups | Database — periodic refresh |
| Data depth | Variable | High |
| GDPR compliance | Limited , US infra | Claimed , US infra |
| Pricing tier | From $149/month | From $98/month (API credits) |
| Free plan | No | Yes — limited |
Both are data api / marketplace tools — but with key differences
Clay is built for workflow automation and multi-source enrichment orchestration. Clay is a workflow automation platform that orchestrates data enrichment from 100+ sources including LinkedIn, Apollo, Clearbit, and custom waterfalls.
People Data Labs serves a similar purpose: large-scale b2b data api for developers and data teams. People Data Labs is a B2B data provider offering 3B+ professional profiles and 18B+ data points via API for developers, data teams, and enterprise applications.
💶 Pricing comparison
Clay (From $149/month) is significantly more accessible than People Data Labs at From $98/month (API credits).
20–30% of B2B contacts change roles every year. Neither Clay nor People Data Labs is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Neither Clay nor People Data Labs has a particularly strong GDPR documentation posture — both rely on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Clay and People Data Labs are both data api / marketplace tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.