Clay vs Datagma
Clay focuses on workflow automation and multi-source enrichment orchestration. Datagma is built for email and phone finder via api and chrome extension. Different tools, different use cases — here's how they compare.
Choose Clay if…
- You want to orchestrate enrichment from multiple sources in one place
- You're comfortable with no-code/low-code workflow building
- You need highly customizable enrichment waterfalls
Choose Datagma if…
- You need a simple API for email/phone lookup at reasonable pricing
- You prefer a European-based data provider
- You need basic contact enrichment without complex setup
Clay vs Datagma — Feature comparison
| Feature | Clay | Datagma |
|---|---|---|
| Category | Data API / Marketplace | Contact finder |
| Primary use case | Workflow automation and multi-source enrichment orchestration | Email and phone finder via API and Chrome extension |
| Data freshness | Real-time — live lookups | Database — periodic refresh |
| Data depth | Variable | Medium |
| GDPR compliance | Limited , US infra | Claimed , EU infra |
| Pricing tier | From $149/month | From $59/month |
| Free plan | No | No |
Different tools for different jobs
Clay is built for workflow automation and multi-source enrichment orchestration. Clay is a workflow automation platform that orchestrates data enrichment from 100+ sources including LinkedIn, Apollo, Clearbit, and custom waterfalls.
Datagma serves a different purpose: email and phone finder via api and chrome extension. Datagma is a B2B contact data platform providing email and phone number lookups via API and Chrome extension, with European data processing.
💶 Pricing comparison
Both Clay (From $149/month) and Datagma (From $59/month) are in a similar pricing tier.
20–30% of B2B contacts change roles every year. Neither Clay nor Datagma is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Neither Clay nor Datagma has a particularly strong GDPR documentation posture — Clay relies on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Frequently asked questions
Which is better, Clay or Datagma?
Clay and Datagma target different use cases. Clay focuses on workflow automation and multi-source enrichment orchestration, while Datagma is built for email and phone finder via api and chrome extension. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do Clay and Datagma compare on pricing?
Clay is priced at From $149/month. Datagma is priced at From $59/month. Both are similarly priced. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do Clay and Datagma integrate with HubSpot?
Clay HubSpot integration: basic sync possible. Datagma HubSpot integration: no native integration. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both Clay and Datagma?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Clay and Datagma are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.