Which is better, Clay or Datagma?

Clay and Datagma target different use cases. Clay focuses on workflow automation and multi-source enrichment orchestration, while Datagma is built for email and phone finder via api and chrome extension. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.

How do Clay and Datagma compare on pricing?

Clay is priced at From $149/month. Datagma is priced at From $59/month. Both are similarly priced. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).

Do Clay and Datagma integrate with HubSpot?

Clay HubSpot integration: basic sync possible. Datagma HubSpot integration: no native integration. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.

What is the best alternative to both Clay and Datagma?

If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.

Head-to-head comparison — 2026

Last updated: March 2026

Clay vs Datagma

Clay focuses on workflow automation and multi-source enrichment orchestration. Datagma is built for email and phone finder via api and chrome extension. Different tools, different use cases — here's how they compare.

Clay — The workflow builder that orchestrates enrichment… Datagma — API-first email and phone finder for…

Choose Clay if…

You want to orchestrate enrichment from multiple sources in one place
You're comfortable with no-code/low-code workflow building
You need highly customizable enrichment waterfalls

Choose Datagma if…

You need a simple API for email/phone lookup at reasonable pricing
You prefer a European-based data provider
You need basic contact enrichment without complex setup

Clay vs Datagma — Feature comparison

Feature	Clay	Datagma
Category	Data API / Marketplace	Contact finder
Primary use case	Workflow automation and multi-source enrichment orchestration	Email and phone finder via API and Chrome extension
Data freshness	Real-time — live lookups	Database — periodic refresh
Data depth	Variable	Medium
GDPR compliance	Limited , US infra	Claimed , EU infra
Pricing tier	From $149/month	From $59/month
Free plan	No	No

Different tools for different jobs

Clay is built for workflow automation and multi-source enrichment orchestration. Clay is a workflow automation platform that orchestrates data enrichment from 100+ sources including LinkedIn, Apollo, Clearbit, and custom waterfalls.

Datagma serves a different purpose: email and phone finder via api and chrome extension. Datagma is a B2B contact data platform providing email and phone number lookups via API and Chrome extension, with European data processing.

💶 Pricing comparison

Both Clay (From $149/month) and Datagma (From $59/month) are in a similar pricing tier.

20–30% of B2B contacts change roles every year. Neither Clay nor Datagma is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.

🇪🇺 GDPR and data compliance

Neither Clay nor Datagma has a particularly strong GDPR documentation posture — Clay relies on US infrastructure.

For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.

Related comparisons

Clay vs Kaspr GDPR-compliant LinkedIn contact finder backed by… Clay vs LeadIQ LinkedIn prospecting tool with job change… Clay vs Lusha The popular LinkedIn email and phone… Clay vs People Data Labs 3B+ profiles via API for developer-led…

Neither fits perfectly? A third option worth knowing

Enrich-CRM — real-time CRM enrichment for your existing contacts

Clay and Datagma are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.

From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.

Start free — 100 credits/month Enrich-CRM vs Clay Enrich-CRM vs Datagma