Clearbit (Breeze Intelligence) vs Clay
Clearbit (Breeze Intelligence) focuses on crm enrichment inside hubspot enterprise. Clay is built for workflow automation and multi-source enrichment orchestration. Different tools, different use cases — here's how they compare.
Choose Clearbit (Breeze Intelligence) if…
- You're already on HubSpot Marketing Hub Pro or Enterprise
- A single-vendor HubSpot-only stack is strategically preferred
- You need form shortening and buyer intent natively inside HubSpot
Choose Clay if…
- You want to orchestrate enrichment from multiple sources in one place
- You're comfortable with no-code/low-code workflow building
- You need highly customizable enrichment waterfalls
Clearbit (Breeze Intelligence) vs Clay — Feature comparison
| Feature | Clearbit (Breeze Intelligence) | Clay |
|---|---|---|
| Category | CRM enrichment | Data API / Marketplace |
| Primary use case | CRM enrichment inside HubSpot Enterprise | Workflow automation and multi-source enrichment orchestration |
| Data freshness | Database — periodic refresh | Real-time — live lookups |
| Data depth | High | Variable |
| GDPR compliance | Claimed , US infra | Limited , US infra |
| Pricing tier | Bundled in HubSpot Pro ($890/month+) | From $149/month |
| Free plan | No | No |
Different tools for different jobs
Clearbit (Breeze Intelligence) is built for crm enrichment inside hubspot enterprise. Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence. It now exclusively enriches HubSpot contacts within Marketing Hub Pro/Enterprise tiers.
Clay serves a different purpose: workflow automation and multi-source enrichment orchestration. Clay is a workflow automation platform that orchestrates data enrichment from 100+ sources including LinkedIn, Apollo, Clearbit, and custom waterfalls.
💶 Pricing comparison
Clay (From $149/month) is priced lower than Clearbit (Breeze Intelligence) at Bundled in HubSpot Pro ($890/month+).
20–30% of B2B contacts change roles every year. Neither Clearbit (Breeze Intelligence) nor Clay is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Neither Clearbit (Breeze Intelligence) nor Clay has a particularly strong GDPR documentation posture — both rely on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Frequently asked questions
Which is better, Clearbit (Breeze Intelligence) or Clay?
Clearbit (Breeze Intelligence) and Clay target different use cases. Clearbit (Breeze Intelligence) focuses on crm enrichment inside hubspot enterprise, while Clay is built for workflow automation and multi-source enrichment orchestration. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do Clearbit (Breeze Intelligence) and Clay compare on pricing?
Clearbit (Breeze Intelligence) is priced at Bundled in HubSpot Pro ($890/month+). Clay is priced at From $149/month. Clay is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do Clearbit (Breeze Intelligence) and Clay integrate with HubSpot?
Clearbit (Breeze Intelligence) HubSpot integration: native integration available. Clay HubSpot integration: basic sync possible. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both Clearbit (Breeze Intelligence) and Clay?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Clearbit (Breeze Intelligence) and Clay are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.