Cognism vs Wiza
Cognism focuses on gdpr-compliant eu prospecting with phone-verified data. Wiza is built for linkedin sales navigator email export at scale. Different tools, different use cases — here's how they compare.
Choose Cognism if…
- You run cold calling campaigns needing phone-verified UK/EU mobile numbers
- Your DPO requires rigorous GDPR documentation on all vendors
- TPS/CTPS do-not-call compliance is a hard requirement
Choose Wiza if…
- You use LinkedIn Sales Navigator and want bulk email export
- You build large prospect lists from Sales Navigator filters
- You want affordable bulk LinkedIn email extraction
Cognism vs Wiza — Feature comparison
| Feature | Cognism | Wiza |
|---|---|---|
| Category | Prospecting database | Contact finder |
| Primary use case | GDPR-compliant EU prospecting with phone-verified data | LinkedIn Sales Navigator email export at scale |
| Data freshness | Database — periodic refresh | Database — periodic refresh |
| Data depth | High | Low |
| GDPR compliance | Strong , EU infra | Limited , US infra |
| Pricing tier | $200–$1,000+/month (negotiated) | From $49/month |
| Free plan | No | No |
Different tools for different jobs
Cognism is built for gdpr-compliant eu prospecting with phone-verified data. Cognism is a B2B sales intelligence platform specializing in GDPR-compliant phone-verified contact data for UK and European markets.
Wiza serves a different purpose: linkedin sales navigator email export at scale. Wiza is a LinkedIn email extraction tool that converts LinkedIn Sales Navigator searches into verified email lists for cold email campaigns.
💶 Pricing comparison
Wiza (From $49/month) is priced lower than Cognism at $200–$1,000+/month (negotiated).
20–30% of B2B contacts change roles every year. Neither Cognism nor Wiza is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Cognism has a stronger GDPR posture — GDPR-first, TPS/CTPS verified. Wiza claims GDPR compliance but relies on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Frequently asked questions
Which is better, Cognism or Wiza?
Cognism and Wiza target different use cases. Cognism focuses on gdpr-compliant eu prospecting with phone-verified data, while Wiza is built for linkedin sales navigator email export at scale. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do Cognism and Wiza compare on pricing?
Cognism is priced at $200–$1,000+/month (negotiated). Wiza is priced at From $49/month. Wiza is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do Cognism and Wiza integrate with HubSpot?
Cognism HubSpot integration: available via HubSpot marketplace. Wiza HubSpot integration: basic sync possible. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both Cognism and Wiza?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Cognism and Wiza are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.