Clay vs FullContact
Clay focuses on workflow automation and multi-source enrichment orchestration. FullContact is built for cross-channel identity resolution and b2c data enrichment. Different tools, different use cases — here's how they compare.
Choose Clay if…
- You want to orchestrate enrichment from multiple sources in one place
- You're comfortable with no-code/low-code workflow building
- You need highly customizable enrichment waterfalls
Choose FullContact if…
- You need to resolve customer identities across channels (email, social, device)
- You run B2C or DTC operations requiring consumer-level enrichment
- You want social profile matching for audience enrichment
Clay vs FullContact — Feature comparison
| Feature | Clay | FullContact |
|---|---|---|
| Category | Data API / Marketplace | Identity resolution |
| Primary use case | Workflow automation and multi-source enrichment orchestration | Cross-channel identity resolution and B2C data enrichment |
| Data freshness | Real-time — live lookups | Database — periodic refresh |
| Data depth | Variable | High |
| GDPR compliance | Limited , US infra | Claimed , US infra |
| Pricing tier | From $149/month | $200–$1,000/month |
| Free plan | No | No |
Different tools for different jobs
Clay is built for workflow automation and multi-source enrichment orchestration. Clay is a workflow automation platform that orchestrates data enrichment from 100+ sources including LinkedIn, Apollo, Clearbit, and custom waterfalls.
FullContact serves a different purpose: cross-channel identity resolution and b2c data enrichment. FullContact is an identity resolution platform that aggregates customer data from multiple sources to create unified profiles across digital touchpoints.
💶 Pricing comparison
Clay (From $149/month) is significantly more accessible than FullContact at $200–$1,000/month.
20–30% of B2B contacts change roles every year. Neither Clay nor FullContact is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Neither Clay nor FullContact has a particularly strong GDPR documentation posture — both rely on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
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Frequently asked questions
Which is better, Clay or FullContact?
Clay and FullContact target different use cases. Clay focuses on workflow automation and multi-source enrichment orchestration, while FullContact is built for cross-channel identity resolution and b2c data enrichment. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do Clay and FullContact compare on pricing?
Clay is priced at From $149/month. FullContact is priced at $200–$1,000/month. Clay is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do Clay and FullContact integrate with HubSpot?
Clay HubSpot integration: basic sync possible. FullContact HubSpot integration: no native integration. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both Clay and FullContact?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Clay and FullContact are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.