Cognism vs People Data Labs
Cognism focuses on gdpr-compliant eu prospecting with phone-verified data. People Data Labs is built for large-scale b2b data api for developers and data teams. Different tools, different use cases — here's how they compare.
Choose Cognism if…
- You run cold calling campaigns needing phone-verified UK/EU mobile numbers
- Your DPO requires rigorous GDPR documentation on all vendors
- TPS/CTPS do-not-call compliance is a hard requirement
Choose People Data Labs if…
- You have a data engineering team that can build custom pipelines
- You need the largest possible raw dataset for ML or identity resolution
- You're building a product that requires bulk person data at scale
Cognism vs People Data Labs — Feature comparison
| Feature | Cognism | People Data Labs |
|---|---|---|
| Category | Prospecting database | Data API / Marketplace |
| Primary use case | GDPR-compliant EU prospecting with phone-verified data | Large-scale B2B data API for developers and data teams |
| Data freshness | Database — periodic refresh | Database — periodic refresh |
| Data depth | High | High |
| GDPR compliance | Strong , EU infra | Claimed , US infra |
| Pricing tier | $200–$1,000+/month (negotiated) | From $98/month (API credits) |
| Free plan | No | Yes — limited |
Different tools for different jobs
Cognism is built for gdpr-compliant eu prospecting with phone-verified data. Cognism is a B2B sales intelligence platform specializing in GDPR-compliant phone-verified contact data for UK and European markets.
People Data Labs serves a different purpose: large-scale b2b data api for developers and data teams. People Data Labs is a B2B data provider offering 3B+ professional profiles and 18B+ data points via API for developers, data teams, and enterprise applications.
💶 Pricing comparison
Both Cognism ($200–$1,000+/month (negotiated)) and People Data Labs (From $98/month (API credits)) are in a similar pricing tier.
20–30% of B2B contacts change roles every year. Neither Cognism nor People Data Labs is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Cognism has a stronger GDPR posture — GDPR-first, TPS/CTPS verified. People Data Labs claims GDPR compliance but relies on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Frequently asked questions
Which is better, Cognism or People Data Labs?
Cognism and People Data Labs target different use cases. Cognism focuses on gdpr-compliant eu prospecting with phone-verified data, while People Data Labs is built for large-scale b2b data api for developers and data teams. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do Cognism and People Data Labs compare on pricing?
Cognism is priced at $200–$1,000+/month (negotiated). People Data Labs is priced at From $98/month (API credits). Both are similarly priced. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do Cognism and People Data Labs integrate with HubSpot?
Cognism HubSpot integration: available via HubSpot marketplace. People Data Labs HubSpot integration: no native integration. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both Cognism and People Data Labs?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Cognism and People Data Labs are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.