FullContact vs Apollo.io
FullContact focuses on cross-channel identity resolution and b2c data enrichment. Apollo.io is built for outbound prospecting and email sequences. Different tools, different use cases — here's how they compare.
Choose FullContact if…
- You need to resolve customer identities across channels (email, social, device)
- You run B2C or DTC operations requiring consumer-level enrichment
- You want social profile matching for audience enrichment
Choose Apollo.io if…
- You're building outbound lists from scratch using ICP filters
- You want email sequencing and prospecting in one platform
- You have a limited budget and need the most contacts for the price
FullContact vs Apollo.io — Feature comparison
| Feature | FullContact | Apollo.io |
|---|---|---|
| Category | Identity resolution | Prospecting database |
| Primary use case | Cross-channel identity resolution and B2C data enrichment | Outbound prospecting and email sequences |
| Data freshness | Database — periodic refresh | Database — periodic refresh |
| Data depth | High | High |
| GDPR compliance | Claimed , US infra | Claimed , US infra |
| Pricing tier | $200–$1,000/month | Free tier + from $49/month |
| Free plan | No | Yes — limited |
Different tools for different jobs
FullContact is built for cross-channel identity resolution and b2c data enrichment. FullContact is an identity resolution platform that aggregates customer data from multiple sources to create unified profiles across digital touchpoints.
Apollo.io serves a different purpose: outbound prospecting and email sequences. Apollo.io is a B2B sales intelligence platform combining a 275M+ contact database with email sequencing, AI prospecting, and CRM integrations.
💶 Pricing comparison
Both FullContact ($200–$1,000/month) and Apollo.io (Free tier + from $49/month) are in a similar pricing tier.
20–30% of B2B contacts change roles every year. Neither FullContact nor Apollo.io is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Neither FullContact nor Apollo.io has a particularly strong GDPR documentation posture — both rely on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Related comparisons
Frequently asked questions
Which is better, FullContact or Apollo.io?
FullContact and Apollo.io target different use cases. FullContact focuses on cross-channel identity resolution and b2c data enrichment, while Apollo.io is built for outbound prospecting and email sequences. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do FullContact and Apollo.io compare on pricing?
FullContact is priced at $200–$1,000/month. Apollo.io is priced at Free tier + from $49/month. Both are similarly priced. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do FullContact and Apollo.io integrate with HubSpot?
FullContact HubSpot integration: no native integration. Apollo.io HubSpot integration: basic sync possible. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both FullContact and Apollo.io?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
FullContact and Apollo.io are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.