FullContact vs LeadGenius
FullContact focuses on cross-channel identity resolution and b2c data enrichment. LeadGenius is built for custom b2b research combining ai with human researchers. Different tools, different use cases — here's how they compare.
Choose FullContact if…
- You need to resolve customer identities across channels (email, social, device)
- You run B2C or DTC operations requiring consumer-level enrichment
- You want social profile matching for audience enrichment
Choose LeadGenius if…
- You need highly custom data that standard databases don't cover
- You have enterprise budget for bespoke research and data programs
- You need data tailored to very specific ICP criteria and custom attributes
FullContact vs LeadGenius — Feature comparison
| Feature | FullContact | LeadGenius |
|---|---|---|
| Category | Identity resolution | Prospecting database |
| Primary use case | Cross-channel identity resolution and B2C data enrichment | Custom B2B research combining AI with human researchers |
| Data freshness | Database — periodic refresh | Real-time — live lookups |
| Data depth | High | High |
| GDPR compliance | Claimed , US infra | Strong , US infra |
| Pricing tier | $200–$1,000/month | $1,000+/month |
| Free plan | No | No |
Different tools for different jobs
FullContact is built for cross-channel identity resolution and b2c data enrichment. FullContact is an identity resolution platform that aggregates customer data from multiple sources to create unified profiles across digital touchpoints.
LeadGenius serves a different purpose: custom b2b research combining ai with human researchers. LeadGenius combines AI with a global researcher network to provide custom B2B data and verified sales leads for enterprise sales and marketing programs.
💶 Pricing comparison
FullContact ($200–$1,000/month) is significantly more accessible than LeadGenius at $1,000+/month.
20–30% of B2B contacts change roles every year. Neither FullContact nor LeadGenius is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
LeadGenius has a stronger GDPR posture — GDPR, CCPA. FullContact claims GDPR compliance but relies on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
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Frequently asked questions
Which is better, FullContact or LeadGenius?
FullContact and LeadGenius target different use cases. FullContact focuses on cross-channel identity resolution and b2c data enrichment, while LeadGenius is built for custom b2b research combining ai with human researchers. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do FullContact and LeadGenius compare on pricing?
FullContact is priced at $200–$1,000/month. LeadGenius is priced at $1,000+/month. FullContact is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do FullContact and LeadGenius integrate with HubSpot?
FullContact HubSpot integration: no native integration. LeadGenius HubSpot integration: no native integration. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both FullContact and LeadGenius?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
FullContact and LeadGenius are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.