FullContact vs Clay
FullContact focuses on cross-channel identity resolution and b2c data enrichment. Clay is built for workflow automation and multi-source enrichment orchestration. Different tools, different use cases — here's how they compare.
Choose FullContact if…
- You need to resolve customer identities across channels (email, social, device)
- You run B2C or DTC operations requiring consumer-level enrichment
- You want social profile matching for audience enrichment
Choose Clay if…
- You want to orchestrate enrichment from multiple sources in one place
- You're comfortable with no-code/low-code workflow building
- You need highly customizable enrichment waterfalls
FullContact vs Clay — Feature comparison
| Feature | FullContact | Clay |
|---|---|---|
| Category | Identity resolution | Data API / Marketplace |
| Primary use case | Cross-channel identity resolution and B2C data enrichment | Workflow automation and multi-source enrichment orchestration |
| Data freshness | Database — periodic refresh | Real-time — live lookups |
| Data depth | High | Variable |
| GDPR compliance | Claimed , US infra | Limited , US infra |
| Pricing tier | $200–$1,000/month | From $149/month |
| Free plan | No | No |
Different tools for different jobs
FullContact is built for cross-channel identity resolution and b2c data enrichment. FullContact is an identity resolution platform that aggregates customer data from multiple sources to create unified profiles across digital touchpoints.
Clay serves a different purpose: workflow automation and multi-source enrichment orchestration. Clay is a workflow automation platform that orchestrates data enrichment from 100+ sources including LinkedIn, Apollo, Clearbit, and custom waterfalls.
💶 Pricing comparison
Clay (From $149/month) is priced lower than FullContact at $200–$1,000/month.
20–30% of B2B contacts change roles every year. Neither FullContact nor Clay is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Neither FullContact nor Clay has a particularly strong GDPR documentation posture — both rely on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
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Frequently asked questions
Which is better, FullContact or Clay?
FullContact and Clay target different use cases. FullContact focuses on cross-channel identity resolution and b2c data enrichment, while Clay is built for workflow automation and multi-source enrichment orchestration. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do FullContact and Clay compare on pricing?
FullContact is priced at $200–$1,000/month. Clay is priced at From $149/month. Clay is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do FullContact and Clay integrate with HubSpot?
FullContact HubSpot integration: no native integration. Clay HubSpot integration: basic sync possible. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both FullContact and Clay?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
FullContact and Clay are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.