FullContact vs People Data Labs
FullContact focuses on cross-channel identity resolution and b2c data enrichment. People Data Labs is built for large-scale b2b data api for developers and data teams. Different tools, different use cases — here's how they compare.
Choose FullContact if…
- You need to resolve customer identities across channels (email, social, device)
- You run B2C or DTC operations requiring consumer-level enrichment
- You want social profile matching for audience enrichment
Choose People Data Labs if…
- You have a data engineering team that can build custom pipelines
- You need the largest possible raw dataset for ML or identity resolution
- You're building a product that requires bulk person data at scale
FullContact vs People Data Labs — Feature comparison
| Feature | FullContact | People Data Labs |
|---|---|---|
| Category | Identity resolution | Data API / Marketplace |
| Primary use case | Cross-channel identity resolution and B2C data enrichment | Large-scale B2B data API for developers and data teams |
| Data freshness | Database — periodic refresh | Database — periodic refresh |
| Data depth | High | High |
| GDPR compliance | Claimed , US infra | Claimed , US infra |
| Pricing tier | $200–$1,000/month | From $98/month (API credits) |
| Free plan | No | Yes — limited |
Different tools for different jobs
FullContact is built for cross-channel identity resolution and b2c data enrichment. FullContact is an identity resolution platform that aggregates customer data from multiple sources to create unified profiles across digital touchpoints.
People Data Labs serves a different purpose: large-scale b2b data api for developers and data teams. People Data Labs is a B2B data provider offering 3B+ professional profiles and 18B+ data points via API for developers, data teams, and enterprise applications.
💶 Pricing comparison
Both FullContact ($200–$1,000/month) and People Data Labs (From $98/month (API credits)) are in a similar pricing tier.
20–30% of B2B contacts change roles every year. Neither FullContact nor People Data Labs is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Neither FullContact nor People Data Labs has a particularly strong GDPR documentation posture — both rely on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
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Frequently asked questions
Which is better, FullContact or People Data Labs?
FullContact and People Data Labs target different use cases. FullContact focuses on cross-channel identity resolution and b2c data enrichment, while People Data Labs is built for large-scale b2b data api for developers and data teams. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do FullContact and People Data Labs compare on pricing?
FullContact is priced at $200–$1,000/month. People Data Labs is priced at From $98/month (API credits). Both are similarly priced. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do FullContact and People Data Labs integrate with HubSpot?
FullContact HubSpot integration: no native integration. People Data Labs HubSpot integration: no native integration. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both FullContact and People Data Labs?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
FullContact and People Data Labs are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.