Head-to-head comparison — 2026
Last updated: March 2026

FullContact vs Datagma

FullContact focuses on cross-channel identity resolution and b2c data enrichment. Datagma is built for email and phone finder via api and chrome extension. Different tools, different use cases — here's how they compare.

FullContact — Identity resolution platform matching emails to… Datagma — API-first email and phone finder for…

Choose FullContact if…

  • You need to resolve customer identities across channels (email, social, device)
  • You run B2C or DTC operations requiring consumer-level enrichment
  • You want social profile matching for audience enrichment

Choose Datagma if…

  • You need a simple API for email/phone lookup at reasonable pricing
  • You prefer a European-based data provider
  • You need basic contact enrichment without complex setup

FullContact vs Datagma — Feature comparison

Feature FullContact Datagma
Category Identity resolution Contact finder
Primary use case Cross-channel identity resolution and B2C data enrichment Email and phone finder via API and Chrome extension
Data freshness Database — periodic refresh Database — periodic refresh
Data depth High Medium
GDPR compliance Claimed , US infra Claimed , EU infra
Pricing tier $200–$1,000/month From $59/month
Free plan No No

Different tools for different jobs

FullContact is built for cross-channel identity resolution and b2c data enrichment. FullContact is an identity resolution platform that aggregates customer data from multiple sources to create unified profiles across digital touchpoints.

Datagma serves a different purpose: email and phone finder via api and chrome extension. Datagma is a B2B contact data platform providing email and phone number lookups via API and Chrome extension, with European data processing.

💶 Pricing comparison

Datagma (From $59/month) is priced lower than FullContact at $200–$1,000/month.

20–30% of B2B contacts change roles every year. Neither FullContact nor Datagma is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.

🇪🇺 GDPR and data compliance

Neither FullContact nor Datagma has a particularly strong GDPR documentation posture — FullContact relies on US infrastructure.

For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.

Frequently asked questions

Which is better, FullContact or Datagma?

FullContact and Datagma target different use cases. FullContact focuses on cross-channel identity resolution and b2c data enrichment, while Datagma is built for email and phone finder via api and chrome extension. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.

How do FullContact and Datagma compare on pricing?

FullContact is priced at $200–$1,000/month. Datagma is priced at From $59/month. Datagma is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).

Do FullContact and Datagma integrate with HubSpot?

FullContact HubSpot integration: no native integration. Datagma HubSpot integration: no native integration. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.

What is the best alternative to both FullContact and Datagma?

If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.

Neither fits perfectly? A third option worth knowing

Enrich-CRM — real-time CRM enrichment for your existing contacts

FullContact and Datagma are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.

From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.

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