FullContact vs Lusha
FullContact focuses on cross-channel identity resolution and b2c data enrichment. Lusha is built for linkedin contact detail finder for individual sdrs. Different tools, different use cases — here's how they compare.
Choose FullContact if…
- You need to resolve customer identities across channels (email, social, device)
- You run B2C or DTC operations requiring consumer-level enrichment
- You want social profile matching for audience enrichment
Choose Lusha if…
- You mainly find email/phone for individual LinkedIn profiles
- You're an individual SDR or recruiter doing manual research
- You want a simple Chrome extension with minimal setup
FullContact vs Lusha — Feature comparison
| Feature | FullContact | Lusha |
|---|---|---|
| Category | Identity resolution | Contact finder |
| Primary use case | Cross-channel identity resolution and B2C data enrichment | LinkedIn contact detail finder for individual SDRs |
| Data freshness | Database — periodic refresh | Database — periodic refresh |
| Data depth | High | Low |
| GDPR compliance | Claimed , US infra | Claimed , US infra |
| Pricing tier | $200–$1,000/month | Free tier + from $29/month |
| Free plan | No | Yes — limited |
Different tools for different jobs
FullContact is built for cross-channel identity resolution and b2c data enrichment. FullContact is an identity resolution platform that aggregates customer data from multiple sources to create unified profiles across digital touchpoints.
Lusha serves a different purpose: linkedin contact detail finder for individual sdrs. Lusha is a B2B contact intelligence platform providing verified email addresses, phone numbers, and basic company data via Chrome extension and LinkedIn integration.
💶 Pricing comparison
Lusha (Free tier + from $29/month) is priced lower than FullContact at $200–$1,000/month.
20–30% of B2B contacts change roles every year. Neither FullContact nor Lusha is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Neither FullContact nor Lusha has a particularly strong GDPR documentation posture — both rely on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Frequently asked questions
Which is better, FullContact or Lusha?
FullContact and Lusha target different use cases. FullContact focuses on cross-channel identity resolution and b2c data enrichment, while Lusha is built for linkedin contact detail finder for individual sdrs. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do FullContact and Lusha compare on pricing?
FullContact is priced at $200–$1,000/month. Lusha is priced at Free tier + from $29/month. Lusha is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do FullContact and Lusha integrate with HubSpot?
FullContact HubSpot integration: no native integration. Lusha HubSpot integration: basic sync possible. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both FullContact and Lusha?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
FullContact and Lusha are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.