LeadGenius vs FullContact
LeadGenius focuses on custom b2b research combining ai with human researchers. FullContact is built for cross-channel identity resolution and b2c data enrichment. Different tools, different use cases — here's how they compare.
Choose LeadGenius if…
- You need highly custom data that standard databases don't cover
- You have enterprise budget for bespoke research and data programs
- You need data tailored to very specific ICP criteria and custom attributes
Choose FullContact if…
- You need to resolve customer identities across channels (email, social, device)
- You run B2C or DTC operations requiring consumer-level enrichment
- You want social profile matching for audience enrichment
LeadGenius vs FullContact — Feature comparison
| Feature | LeadGenius | FullContact |
|---|---|---|
| Category | Prospecting database | Identity resolution |
| Primary use case | Custom B2B research combining AI with human researchers | Cross-channel identity resolution and B2C data enrichment |
| Data freshness | Real-time — live lookups | Database — periodic refresh |
| Data depth | High | High |
| GDPR compliance | Strong , US infra | Claimed , US infra |
| Pricing tier | $1,000+/month | $200–$1,000/month |
| Free plan | No | No |
Different tools for different jobs
LeadGenius is built for custom b2b research combining ai with human researchers. LeadGenius combines AI with a global researcher network to provide custom B2B data and verified sales leads for enterprise sales and marketing programs.
FullContact serves a different purpose: cross-channel identity resolution and b2c data enrichment. FullContact is an identity resolution platform that aggregates customer data from multiple sources to create unified profiles across digital touchpoints.
💶 Pricing comparison
FullContact ($200–$1,000/month) is priced lower than LeadGenius at $1,000+/month.
20–30% of B2B contacts change roles every year. Neither LeadGenius nor FullContact is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
LeadGenius has a stronger GDPR posture — GDPR, CCPA. FullContact claims GDPR compliance but relies on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
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Frequently asked questions
Which is better, LeadGenius or FullContact?
LeadGenius and FullContact target different use cases. LeadGenius focuses on custom b2b research combining ai with human researchers, while FullContact is built for cross-channel identity resolution and b2c data enrichment. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do LeadGenius and FullContact compare on pricing?
LeadGenius is priced at $1,000+/month. FullContact is priced at $200–$1,000/month. FullContact is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do LeadGenius and FullContact integrate with HubSpot?
LeadGenius HubSpot integration: no native integration. FullContact HubSpot integration: no native integration. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both LeadGenius and FullContact?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
LeadGenius and FullContact are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.