Lusha vs Clay
Lusha focuses on linkedin contact detail finder for individual sdrs. Clay is built for workflow automation and multi-source enrichment orchestration. Different tools, different use cases — here's how they compare.
Choose Lusha if…
- You mainly find email/phone for individual LinkedIn profiles
- You're an individual SDR or recruiter doing manual research
- You want a simple Chrome extension with minimal setup
Choose Clay if…
- You want to orchestrate enrichment from multiple sources in one place
- You're comfortable with no-code/low-code workflow building
- You need highly customizable enrichment waterfalls
Lusha vs Clay — Feature comparison
| Feature | Lusha | Clay |
|---|---|---|
| Category | Contact finder | Data API / Marketplace |
| Primary use case | LinkedIn contact detail finder for individual SDRs | Workflow automation and multi-source enrichment orchestration |
| Data freshness | Database — periodic refresh | Real-time — live lookups |
| Data depth | Low | Variable |
| GDPR compliance | Claimed , US infra | Limited , US infra |
| Pricing tier | Free tier + from $29/month | From $149/month |
| Free plan | Yes — limited | No |
Different tools for different jobs
Lusha is built for linkedin contact detail finder for individual sdrs. Lusha is a B2B contact intelligence platform providing verified email addresses, phone numbers, and basic company data via Chrome extension and LinkedIn integration.
Clay serves a different purpose: workflow automation and multi-source enrichment orchestration. Clay is a workflow automation platform that orchestrates data enrichment from 100+ sources including LinkedIn, Apollo, Clearbit, and custom waterfalls.
💶 Pricing comparison
Lusha (Free tier + from $29/month) is significantly more accessible than Clay at From $149/month.
20–30% of B2B contacts change roles every year. Neither Lusha nor Clay is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Neither Lusha nor Clay has a particularly strong GDPR documentation posture — both rely on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Frequently asked questions
Which is better, Lusha or Clay?
Lusha and Clay target different use cases. Lusha focuses on linkedin contact detail finder for individual sdrs, while Clay is built for workflow automation and multi-source enrichment orchestration. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do Lusha and Clay compare on pricing?
Lusha is priced at Free tier + from $29/month. Clay is priced at From $149/month. Lusha is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do Lusha and Clay integrate with HubSpot?
Lusha HubSpot integration: basic sync possible. Clay HubSpot integration: basic sync possible. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both Lusha and Clay?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Lusha and Clay are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.