Ocean.io vs FullContact
Ocean.io focuses on ai-powered account identification and lookalike targeting. FullContact is built for cross-channel identity resolution and b2c data enrichment. Different tools, different use cases — here's how they compare.
Choose Ocean.io if…
- You want to find companies similar to your best existing customers
- You need EU-GDPR-focused company intelligence at mid-market pricing
- AI-powered target account identification is a core workflow need
Choose FullContact if…
- You need to resolve customer identities across channels (email, social, device)
- You run B2C or DTC operations requiring consumer-level enrichment
- You want social profile matching for audience enrichment
Ocean.io vs FullContact — Feature comparison
| Feature | Ocean.io | FullContact |
|---|---|---|
| Category | Prospecting database | Identity resolution |
| Primary use case | AI-powered account identification and lookalike targeting | Cross-channel identity resolution and B2C data enrichment |
| Data freshness | Database — periodic refresh | Database — periodic refresh |
| Data depth | Medium | High |
| GDPR compliance | Strong , EU infra | Claimed , US infra |
| Pricing tier | $100–$400/month | $200–$1,000/month |
| Free plan | No | No |
Different tools for different jobs
Ocean.io is built for ai-powered account identification and lookalike targeting. Ocean.io is a B2B account intelligence platform using AI to identify target companies and lookalike audiences based on your existing customer profiles.
FullContact serves a different purpose: cross-channel identity resolution and b2c data enrichment. FullContact is an identity resolution platform that aggregates customer data from multiple sources to create unified profiles across digital touchpoints.
💶 Pricing comparison
Ocean.io ($100–$400/month) is significantly more accessible than FullContact at $200–$1,000/month.
20–30% of B2B contacts change roles every year. Neither Ocean.io nor FullContact is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Ocean.io has a stronger GDPR posture — GDPR. FullContact claims GDPR compliance but relies on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
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Frequently asked questions
Which is better, Ocean.io or FullContact?
Ocean.io and FullContact target different use cases. Ocean.io focuses on ai-powered account identification and lookalike targeting, while FullContact is built for cross-channel identity resolution and b2c data enrichment. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do Ocean.io and FullContact compare on pricing?
Ocean.io is priced at $100–$400/month. FullContact is priced at $200–$1,000/month. Ocean.io is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do Ocean.io and FullContact integrate with HubSpot?
Ocean.io HubSpot integration: no native integration. FullContact HubSpot integration: no native integration. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both Ocean.io and FullContact?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Ocean.io and FullContact are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.