People Data Labs vs Cognism
People Data Labs focuses on large-scale b2b data api for developers and data teams. Cognism is built for gdpr-compliant eu prospecting with phone-verified data. Different tools, different use cases — here's how they compare.
Choose People Data Labs if…
- You have a data engineering team that can build custom pipelines
- You need the largest possible raw dataset for ML or identity resolution
- You're building a product that requires bulk person data at scale
Choose Cognism if…
- You run cold calling campaigns needing phone-verified UK/EU mobile numbers
- Your DPO requires rigorous GDPR documentation on all vendors
- TPS/CTPS do-not-call compliance is a hard requirement
People Data Labs vs Cognism — Feature comparison
| Feature | People Data Labs | Cognism |
|---|---|---|
| Category | Data API / Marketplace | Prospecting database |
| Primary use case | Large-scale B2B data API for developers and data teams | GDPR-compliant EU prospecting with phone-verified data |
| Data freshness | Database — periodic refresh | Database — periodic refresh |
| Data depth | High | High |
| GDPR compliance | Claimed , US infra | Strong , EU infra |
| Pricing tier | From $98/month (API credits) | $200–$1,000+/month (negotiated) |
| Free plan | Yes — limited | No |
Different tools for different jobs
People Data Labs is built for large-scale b2b data api for developers and data teams. People Data Labs is a B2B data provider offering 3B+ professional profiles and 18B+ data points via API for developers, data teams, and enterprise applications.
Cognism serves a different purpose: gdpr-compliant eu prospecting with phone-verified data. Cognism is a B2B sales intelligence platform specializing in GDPR-compliant phone-verified contact data for UK and European markets.
💶 Pricing comparison
Both People Data Labs (From $98/month (API credits)) and Cognism ($200–$1,000+/month (negotiated)) are in a similar pricing tier.
20–30% of B2B contacts change roles every year. Neither People Data Labs nor Cognism is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Cognism has a stronger GDPR posture — GDPR-first, TPS/CTPS verified. People Data Labs claims GDPR compliance but relies on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
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Frequently asked questions
Which is better, People Data Labs or Cognism?
People Data Labs and Cognism target different use cases. People Data Labs focuses on large-scale b2b data api for developers and data teams, while Cognism is built for gdpr-compliant eu prospecting with phone-verified data. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do People Data Labs and Cognism compare on pricing?
People Data Labs is priced at From $98/month (API credits). Cognism is priced at $200–$1,000+/month (negotiated). Both are similarly priced. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do People Data Labs and Cognism integrate with HubSpot?
People Data Labs HubSpot integration: no native integration. Cognism HubSpot integration: available via HubSpot marketplace. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both People Data Labs and Cognism?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
People Data Labs and Cognism are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.