SalesIntel vs Cognism
Both are prospecting database tools with different strengths. Here's an honest comparison to help you choose.
Choose SalesIntel if…
- You need the highest possible accuracy guarantee from a database provider
- You want direct dial phone numbers verified by humans
- You prioritize data quality over database size for a targeted ICP
Choose Cognism if…
- You run cold calling campaigns needing phone-verified UK/EU mobile numbers
- Your DPO requires rigorous GDPR documentation on all vendors
- TPS/CTPS do-not-call compliance is a hard requirement
SalesIntel vs Cognism — Feature comparison
| Feature | SalesIntel | Cognism |
|---|---|---|
| Category | Prospecting database | Prospecting database |
| Primary use case | Human-verified B2B contact data with 95%+ accuracy | GDPR-compliant EU prospecting with phone-verified data |
| Data freshness | Database — periodic refresh | Database — periodic refresh |
| Data depth | High | High |
| GDPR compliance | Claimed , US infra | Strong , EU infra |
| Pricing tier | $200–$1,000/month | $200–$1,000+/month (negotiated) |
| Free plan | No | No |
Both are prospecting database tools — but with key differences
SalesIntel is built for human-verified b2b contact data with 95%+ accuracy. SalesIntel is a B2B data provider offering human-verified contacts with 95%+ accuracy, direct dial phone numbers, and technographic data for US markets.
Cognism serves a similar purpose: gdpr-compliant eu prospecting with phone-verified data. Cognism is a B2B sales intelligence platform specializing in GDPR-compliant phone-verified contact data for UK and European markets.
💶 Pricing comparison
Both SalesIntel ($200–$1,000/month) and Cognism ($200–$1,000+/month (negotiated)) are in a similar pricing tier.
20–30% of B2B contacts change roles every year. Neither SalesIntel nor Cognism is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Cognism has a stronger GDPR posture — GDPR-first, TPS/CTPS verified. SalesIntel claims GDPR compliance but relies on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Frequently asked questions
Which is better, SalesIntel or Cognism?
SalesIntel and Cognism target different use cases. SalesIntel focuses on human-verified b2b contact data with 95%+ accuracy, while Cognism is built for gdpr-compliant eu prospecting with phone-verified data. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do SalesIntel and Cognism compare on pricing?
SalesIntel is priced at $200–$1,000/month. Cognism is priced at $200–$1,000+/month (negotiated). Both are similarly priced. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do SalesIntel and Cognism integrate with HubSpot?
SalesIntel HubSpot integration: basic sync possible. Cognism HubSpot integration: available via HubSpot marketplace. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both SalesIntel and Cognism?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
SalesIntel and Cognism are both prospecting database tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.