Cognism vs FullContact
Cognism focuses on gdpr-compliant eu prospecting with phone-verified data. FullContact is built for cross-channel identity resolution and b2c data enrichment. Different tools, different use cases — here's how they compare.
Choose Cognism if…
- You run cold calling campaigns needing phone-verified UK/EU mobile numbers
- Your DPO requires rigorous GDPR documentation on all vendors
- TPS/CTPS do-not-call compliance is a hard requirement
Choose FullContact if…
- You need to resolve customer identities across channels (email, social, device)
- You run B2C or DTC operations requiring consumer-level enrichment
- You want social profile matching for audience enrichment
Cognism vs FullContact — Feature comparison
| Feature | Cognism | FullContact |
|---|---|---|
| Category | Prospecting database | Identity resolution |
| Primary use case | GDPR-compliant EU prospecting with phone-verified data | Cross-channel identity resolution and B2C data enrichment |
| Data freshness | Database — periodic refresh | Database — periodic refresh |
| Data depth | High | High |
| GDPR compliance | Strong , EU infra | Claimed , US infra |
| Pricing tier | $200–$1,000+/month (negotiated) | $200–$1,000/month |
| Free plan | No | No |
Different tools for different jobs
Cognism is built for gdpr-compliant eu prospecting with phone-verified data. Cognism is a B2B sales intelligence platform specializing in GDPR-compliant phone-verified contact data for UK and European markets.
FullContact serves a different purpose: cross-channel identity resolution and b2c data enrichment. FullContact is an identity resolution platform that aggregates customer data from multiple sources to create unified profiles across digital touchpoints.
💶 Pricing comparison
Both Cognism ($200–$1,000+/month (negotiated)) and FullContact ($200–$1,000/month) are in a similar pricing tier.
20–30% of B2B contacts change roles every year. Neither Cognism nor FullContact is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Cognism has a stronger GDPR posture — GDPR-first, TPS/CTPS verified. FullContact claims GDPR compliance but relies on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Frequently asked questions
Which is better, Cognism or FullContact?
Cognism and FullContact target different use cases. Cognism focuses on gdpr-compliant eu prospecting with phone-verified data, while FullContact is built for cross-channel identity resolution and b2c data enrichment. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do Cognism and FullContact compare on pricing?
Cognism is priced at $200–$1,000+/month (negotiated). FullContact is priced at $200–$1,000/month. Both are similarly priced. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do Cognism and FullContact integrate with HubSpot?
Cognism HubSpot integration: available via HubSpot marketplace. FullContact HubSpot integration: no native integration. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both Cognism and FullContact?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Cognism and FullContact are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.