Lusha vs Apollo.io
Lusha focuses on linkedin contact detail finder for individual sdrs. Apollo.io is built for outbound prospecting and email sequences. Different tools, different use cases — here's how they compare.
Choose Lusha if…
- You mainly find email/phone for individual LinkedIn profiles
- You're an individual SDR or recruiter doing manual research
- You want a simple Chrome extension with minimal setup
Choose Apollo.io if…
- You're building outbound lists from scratch using ICP filters
- You want email sequencing and prospecting in one platform
- You have a limited budget and need the most contacts for the price
Lusha vs Apollo.io — Feature comparison
| Feature | Lusha | Apollo.io |
|---|---|---|
| Category | Contact finder | Prospecting database |
| Primary use case | LinkedIn contact detail finder for individual SDRs | Outbound prospecting and email sequences |
| Data freshness | Database — periodic refresh | Database — periodic refresh |
| Data depth | Low | High |
| GDPR compliance | Claimed , US infra | Claimed , US infra |
| Pricing tier | Free tier + from $29/month | Free tier + from $49/month |
| Free plan | Yes — limited | Yes — limited |
Different tools for different jobs
Lusha is built for linkedin contact detail finder for individual sdrs. Lusha is a B2B contact intelligence platform providing verified email addresses, phone numbers, and basic company data via Chrome extension and LinkedIn integration.
Apollo.io serves a different purpose: outbound prospecting and email sequences. Apollo.io is a B2B sales intelligence platform combining a 275M+ contact database with email sequencing, AI prospecting, and CRM integrations.
💶 Pricing comparison
Lusha (Free tier + from $29/month) is significantly more accessible than Apollo.io at Free tier + from $49/month.
20–30% of B2B contacts change roles every year. Neither Lusha nor Apollo.io is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Neither Lusha nor Apollo.io has a particularly strong GDPR documentation posture — both rely on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Lusha and Apollo.io are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.