Which is better, Lusha or Cognism?

Lusha and Cognism target different use cases. Lusha focuses on linkedin contact detail finder for individual sdrs, while Cognism is built for gdpr-compliant eu prospecting with phone-verified data. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.

How do Lusha and Cognism compare on pricing?

Lusha is priced at Free tier + from $29/month. Cognism is priced at $200–$1,000+/month (negotiated). Lusha is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).

Do Lusha and Cognism integrate with HubSpot?

Lusha HubSpot integration: basic sync possible. Cognism HubSpot integration: available via HubSpot marketplace. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.

What is the best alternative to both Lusha and Cognism?

If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.

Head-to-head comparison — 2026

Last updated: March 2026

Lusha vs Cognism

Lusha focuses on linkedin contact detail finder for individual sdrs. Cognism is built for gdpr-compliant eu prospecting with phone-verified data. Different tools, different use cases — here's how they compare.

Lusha — The popular LinkedIn email and phone… Cognism — The GDPR-first prospecting platform for European…

Choose Lusha if…

You mainly find email/phone for individual LinkedIn profiles
You're an individual SDR or recruiter doing manual research
You want a simple Chrome extension with minimal setup

Choose Cognism if…

You run cold calling campaigns needing phone-verified UK/EU mobile numbers
Your DPO requires rigorous GDPR documentation on all vendors
TPS/CTPS do-not-call compliance is a hard requirement

Lusha vs Cognism — Feature comparison

Feature	Lusha	Cognism
Category	Contact finder	Prospecting database
Primary use case	LinkedIn contact detail finder for individual SDRs	GDPR-compliant EU prospecting with phone-verified data
Data freshness	Database — periodic refresh	Database — periodic refresh
Data depth	Low	High
GDPR compliance	Claimed , US infra	Strong , EU infra
Pricing tier	Free tier + from $29/month	$200–$1,000+/month (negotiated)
Free plan	Yes — limited	No

Different tools for different jobs

Lusha is built for linkedin contact detail finder for individual sdrs. Lusha is a B2B contact intelligence platform providing verified email addresses, phone numbers, and basic company data via Chrome extension and LinkedIn integration.

Cognism serves a different purpose: gdpr-compliant eu prospecting with phone-verified data. Cognism is a B2B sales intelligence platform specializing in GDPR-compliant phone-verified contact data for UK and European markets.

💶 Pricing comparison

Lusha (Free tier + from $29/month) is significantly more accessible than Cognism at $200–$1,000+/month (negotiated).

20–30% of B2B contacts change roles every year. Neither Lusha nor Cognism is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.

🇪🇺 GDPR and data compliance

Cognism has a stronger GDPR posture — GDPR-first, TPS/CTPS verified. Lusha claims GDPR compliance but relies on US infrastructure.

For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.

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Neither fits perfectly? A third option worth knowing

Enrich-CRM — real-time CRM enrichment for your existing contacts

Lusha and Cognism are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.

From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.

Start free — 100 credits/month Enrich-CRM vs Lusha Enrich-CRM vs Cognism