Head-to-head comparison — 2026
Last updated: March 2026

Wiza vs Cognism

Wiza focuses on linkedin sales navigator email export at scale. Cognism is built for gdpr-compliant eu prospecting with phone-verified data. Different tools, different use cases — here's how they compare.

Wiza — Bulk email export from LinkedIn Sales… Cognism — The GDPR-first prospecting platform for European…

Choose Wiza if…

  • You use LinkedIn Sales Navigator and want bulk email export
  • You build large prospect lists from Sales Navigator filters
  • You want affordable bulk LinkedIn email extraction

Choose Cognism if…

  • You run cold calling campaigns needing phone-verified UK/EU mobile numbers
  • Your DPO requires rigorous GDPR documentation on all vendors
  • TPS/CTPS do-not-call compliance is a hard requirement

Wiza vs Cognism — Feature comparison

Feature Wiza Cognism
Category Contact finder Prospecting database
Primary use case LinkedIn Sales Navigator email export at scale GDPR-compliant EU prospecting with phone-verified data
Data freshness Database — periodic refresh Database — periodic refresh
Data depth Low High
GDPR compliance Limited , US infra Strong , EU infra
Pricing tier From $49/month $200–$1,000+/month (negotiated)
Free plan No No

Different tools for different jobs

Wiza is built for linkedin sales navigator email export at scale. Wiza is a LinkedIn email extraction tool that converts LinkedIn Sales Navigator searches into verified email lists for cold email campaigns.

Cognism serves a different purpose: gdpr-compliant eu prospecting with phone-verified data. Cognism is a B2B sales intelligence platform specializing in GDPR-compliant phone-verified contact data for UK and European markets.

💶 Pricing comparison

Wiza (From $49/month) is significantly more accessible than Cognism at $200–$1,000+/month (negotiated).

20–30% of B2B contacts change roles every year. Neither Wiza nor Cognism is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.

🇪🇺 GDPR and data compliance

Cognism has a stronger GDPR posture — GDPR-first, TPS/CTPS verified. Wiza claims GDPR compliance but relies on US infrastructure.

For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.

Neither fits perfectly? A third option worth knowing

Enrich-CRM — real-time CRM enrichment for your existing contacts

Wiza and Cognism are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.

From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.

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