Wiza vs Cognism
Wiza focuses on linkedin sales navigator email export at scale. Cognism is built for gdpr-compliant eu prospecting with phone-verified data. Different tools, different use cases — here's how they compare.
Choose Wiza if…
- You use LinkedIn Sales Navigator and want bulk email export
- You build large prospect lists from Sales Navigator filters
- You want affordable bulk LinkedIn email extraction
Choose Cognism if…
- You run cold calling campaigns needing phone-verified UK/EU mobile numbers
- Your DPO requires rigorous GDPR documentation on all vendors
- TPS/CTPS do-not-call compliance is a hard requirement
Wiza vs Cognism — Feature comparison
| Feature | Wiza | Cognism |
|---|---|---|
| Category | Contact finder | Prospecting database |
| Primary use case | LinkedIn Sales Navigator email export at scale | GDPR-compliant EU prospecting with phone-verified data |
| Data freshness | Database — periodic refresh | Database — periodic refresh |
| Data depth | Low | High |
| GDPR compliance | Limited , US infra | Strong , EU infra |
| Pricing tier | From $49/month | $200–$1,000+/month (negotiated) |
| Free plan | No | No |
Different tools for different jobs
Wiza is built for linkedin sales navigator email export at scale. Wiza is a LinkedIn email extraction tool that converts LinkedIn Sales Navigator searches into verified email lists for cold email campaigns.
Cognism serves a different purpose: gdpr-compliant eu prospecting with phone-verified data. Cognism is a B2B sales intelligence platform specializing in GDPR-compliant phone-verified contact data for UK and European markets.
💶 Pricing comparison
Wiza (From $49/month) is significantly more accessible than Cognism at $200–$1,000+/month (negotiated).
20–30% of B2B contacts change roles every year. Neither Wiza nor Cognism is designed to continuously monitor your existing CRM for job changes and update records automatically — that's a different tool category.
🇪🇺 GDPR and data compliance
Cognism has a stronger GDPR posture — GDPR-first, TPS/CTPS verified. Wiza claims GDPR compliance but relies on US infrastructure.
For European teams or those with EU customers requiring documented sub-processor chains, the compliance posture of your enrichment vendor matters. Make sure to request a DPA and sub-processor list before committing.
Frequently asked questions
Which is better, Wiza or Cognism?
Wiza and Cognism target different use cases. Wiza focuses on linkedin sales navigator email export at scale, while Cognism is built for gdpr-compliant eu prospecting with phone-verified data. The best choice depends on your team's primary need. For CRM data quality and real-time enrichment, consider Enrich-CRM as a complementary or alternative tool — GDPR-native, from €29/month.
How do Wiza and Cognism compare on pricing?
Wiza is priced at From $49/month. Cognism is priced at $200–$1,000+/month (negotiated). Wiza is generally more affordable. Enrich-CRM starts at €29/month with a free plan (100 credits/month, no card required).
Do Wiza and Cognism integrate with HubSpot?
Wiza HubSpot integration: basic sync possible. Cognism HubSpot integration: available via HubSpot marketplace. Enrich-CRM integrates natively with all HubSpot plans, writing enriched data directly to CRM fields.
What is the best alternative to both Wiza and Cognism?
If your primary goal is maintaining accurate CRM data over time — job changes, current titles, company data — Enrich-CRM is a focused alternative. It uses live lookups (not a database), runs on EU servers (AWS Paris), includes job change monitoring and intent signals, and starts at €29/month with a free tier.
Enrich-CRM — real-time CRM enrichment for your existing contacts
Wiza and Cognism are both data tools. Enrich-CRM does something different: it enriches the contacts you already have in your CRM — in real-time, continuously, from the live web. Proprietary LLM on AWS EU Paris (no OpenAI, no Anthropic). 250+ company datapoints, 50+ contact datapoints, continuous job change detection, intent signals. Native HubSpot integration, plus Clay, Salesforce, Zapier, Make, n8n, CSV, and API.
From €29/month, 100 free credits, no annual contract. Full DPA and sub-processor documentation at our Trust Center.